Feature Communications recognised in nationwide industry awards, claiming silver for agency of the year
In its debut year entering the Communications and Public Relations Australia (CPRA) Golden Target Awards, Feature Communications has been recognised for its comprehensive success and awarded silver for boutique PR agency of the year.
The Golden Target Awards is Australia’s longest running communications and PR industry awards, recognising the best talent across the country.
The awards applaud the best in strategic and creative thinking, executional excellence, and high-achieving people, teams and agencies across the nation that have transformed businesses, brands and reputations.
On top of the agency of the year award, Feature Communications was a finalist in both the not-for-profit and media relations campaign categories, for its impactful media and influencer strategy for Clean Up Australia Day.
In just three months, the campaign generated 3,625 editorial mentions including live crosses to breakfast programs, evening news and national, metropolitan and local media in print, online and on radio.
Media coverage included ABC News Breakfast, Sydney Morning Herald, AAP, News Corp papers, Sunrise, The Project, Yahoo! News and more.
Sam Fricker, Matt Agnew, Lisa Wipfli, Michelle Bridges and Deborah Knight were among some of the high profile influencers who came on board to support and share social content leading up to and on the day.
Feature Communications Founder and Managing Director Lisa Poisel said “We’ve had the pleasure of leading campaigns for many Clean Up Australia Day events over the years, and in 2024 we were determined to ramp up the media and influencer efforts to make it the biggest so far. Being an annual campaign, the challenge is to be creative each year, drawing on new opportunities, new insights and stories to share. Just wait until next year when we celebrate 35 years of Clean Up Australia Day!” she continued.
This comes as Feature Communications experienced its biggest year to date.
Managing other major events within the same week as Clean Up Australia Day included leading media relations, journalist moderator engagement, broadcast partnerships, social media, influencer relations and spokesperson briefings for Global Citizen NOW. In the event’s first rollout outside of New York, Feature Communications helped to bring the summit to Melbourne, featuring Sarah Ferguson, Duchess of York, world leaders, artists, advocates and more, followed by Crowded House headlining at the Palais Theatre for Global Citizen Nights.
Ms Poisel said that was only a taste of what the team had achieved this year which also saw Australian and New Zealand earned media, content, promotion and influencer campaigns for long time client Like a Photon Creative’s biggest ever box office film ‘Combat Wombat: Back 2 Back’, countless Timezone and Zone Bowling venue openings, the launch of Michelle Bridges’ new 12WBT program, The Menopause Method, plus work for Women & Leadership Australia, Committee for Sydney, Verve and Amber Electric. She attributed the agency’s triumph to the team’s work-ethic and ethos.
“We’ve built a dedicated and collaborative team, deliberately top-heavy, consisting of senior practitioners. Our team has big agency and in-house communications backgrounds, but we operate with a boutique agency personalised, agile and results-driven approach. Our PR agency of the year award recognition is a testament to this and we are grateful for this acknowledgement from our industry.”
Read more about Feature Communications’ 2024 Clean Up Australia Day campaign in Lisa Poisel’s latest interview with The Institute of Community Directors.