Denim recycling program collects for the homeless
More than 250 retail stores across Australia and New Zealand are calling out for the public to donate their pre loved denim as part of the next Volcom Give Jeans a Chance campaign. The goal is to collect as many jeans as possible for homeless and disadvantaged people in need, ready to be distributed in time for Winter.
From now until April 29, Denim Recycle Bins are set up in participating stores and awaiting donations. Anyone who donates a pair of jeans at these participating stores will receive a limited edition GJAC Bumper Sticker and will be automatically entered to win a year’s supply of Volcom Brand Jeans. 100 more winners will be randomly chosen from each participating store to receive a Volcom Brand Jeans prize pack (a VBJ Tee, a VBJ Cap & Veeco DVD).
In 2009 Volcom USA collected more than 5,000 pairs of jeans and donated them to 50 homeless shelters across North America. In 2010, 300 participating stores collected more than 12,500 jeans for the homeless in the USA. This year it’s Australia’s turn to donate!
According to Louise Kelleher, Welfare Coordinator for Eddie Dixon Centre in Paddington NSW: “The Eddie Dixon Centre is proud to be involved in this great initiative by Volcom. Volcom’s Give Jeans a Chance will provide greatly needed clothing to our clients. With winter fast approaching many homeless people face night after night of cold temperatures and inadequate clothing. We encourage everyone to support Volcom and our homeless community.”
The Volcom Give Jeans a Chance campaign coincides with the 2011 Volcom Brand Jeans Skate Tour. The Denim Recycle Bins and Give Jeans a Chance van will also be a these events taking donations. The tour runs across the eastern seaboard of Australia from March 12th-22nd and features Dustin Dollin, Chima Ferguson, Raven Tershy, Jake Duncombe, Chris Pfanner, Kieran Reilly, Shane Azar, Battlecat, Scotty Standley, Mikey Mendoza and Nik Stipanovic. For a full list of dates and locations please visit: www.volcom.com/vbjtour_oz
The donated jeans will be distributed to a variety of charity partners across Australia including Eddie Dixon Centre in Paddington NSW, Uniting Care Adelaide, and Uniting Care Victoria.
For more information about Give Jeans a Chance including a full list of retail stores taking donations across Australia and New Zealand visit: www.volcom.com/givejeansachance_oz