Featuring Hugh Jackman, Common, Usher, Rachel Brosnahan, Gayle King, Pharrell Williams, Priyanka Chopra Jonas and more
ACTIVATE: THE GLOBAL CITIZEN MOVEMENT, the six-part documentary series from National Geographic and Procter & Gamble, co-produced by Global Citizen and RadicalMedia, will premiere Monday September 16 at 8.30pm AEST/NZST. Available to stream or watch live on Foxtel and Fetch.
ACTIVATE is a multiplatform storytelling partnership and six-part documentary series — bolstered by custom content distributed across National Geographic’s unrivaled social, digital, linear and print channels. It will raise awareness about extreme poverty, inequality and sustainability issues to mobilize Global Citizens to drive meaningful and lasting change on the Global Citizen platform.
Each episode delves into a different issue connected to the root causes of extreme poverty, following a specific Global Citizen campaign and the organizers, amplifiers, grassroots activists, action takers and people whose lives are being changed. Episode topics include eradicating extreme poverty, ending cash bail, breaking down barriers to girls’ education, funding education for displaced children, ending plastic pollution and helping solve the water crisis.
ACTIVATE will take audiences from the Global Citizen Festival stages to the front lines of change around the world while spotlighting real-time efforts to address issues related to extreme poverty. Through the eyes of activists including Hugh Jackman, Priyanka Chopra Jonas, Becky G, Usher, Common, Rachel Brosnahan, Gayle King, Bonang Matheba, Pharrell Williams, Darren Criss and Uzo Aduba, and told through the iconic storytelling lens of National Geographic, viewers will hear the stories, meet the people and witness first-hand the work that is being done to combat extreme poverty and inspire a global movement.
The series has been filmed in Mexico, Nigeria, Peru, the Philippines and South Africa, and across the United States in California, New York, Tennessee and Washington, D.C.
The partnership will also include digital hubs on NatGeo.com and GlobalCitizen.org for viewers who would like to dive deeper into the six critical issues highlighted in the series. Viewers will be able to take action on Global Citizen campaigns, earn rewards and learn more about P&G’s brand impact efforts led by Tide, Always, Head & Shoulders, Charmin and more.